Article: Made in France conquers the Paris region
Made in France conquers the Paris region
La Manufacture Perrin is pleased to announce the opening of its first corner in Île-de-France within the Oduo store, a brand created by Christine Laure and located in the ULIS 2 Shopping Center .
Made in France as an opportunity
Well known, particularly for its dresses, the Christine Laure family business launched the Oduo brand a year ago.
Oduo is a space combining quality, comfort and well-being for “YOU, Madame and YOU Monsieur” offering items from the Dijon ready-to-wear brand Bayard , those from the Besançon brands Delahaye and Lady Delahaye , as well as Cambridge Legend , Geox and Collines de Provence products. Christine Laure sees this opening to La Manufacture products as an opportunity to diversify its offering with Made in France brands.
Transform the test
By joining forces with this new concept, the Montcellien* hosiery company, which usually favours city centre stores, is experimenting for the first time with setting up in a shopping centre on the outskirts of the city.
The first of a great series?
If it is successful, we can imagine that other partnerships of this type could see the light of day in the future. As always, it is the consumers who will decide the fate of this concept.
Opening of Oduo Ulis 2
The store opened on April 22, 2024. It is located in the Ulis 2 Shopping Center between the Celio and Courir stores, just across from the Carrefour checkouts. It occupies a total area of 260 m² , including approximately 35 m² dedicated to Manufacture Perrin items.
Getting to La Manufacture Perrin Ulis 2
The store is open Monday to Saturday from 9:30 a.m. to 8 p.m.
Shopping center address:
ULIS 2 SHOPPING CENTER -
Avenue of Aubrac
91940 Les Ulis
Useful links:
- More information on the Shopping Center website
- More information about Christine Laure
*Montcellien: demonym given to the inhabitants of Montceau-les-Mines (71)
