The Manufacture Perrin is reinventing itself in 2024
2024 will remain a special year for Manufacture Perrin . It marked the company's centenary , celebrated in June, as well as the retirement of the fourth generation of managers.
Martine Couturier (née Reynaud), the founder's great-niece, and her husband Franck, leaving Damien Schneider (President) and Constance Nicaise (General Manager) alone at the helm, who bought the company in 2018, in partnership with Berthe Aux Grands Pieds.
New communication strategy
Under the leadership of Kevin Raquin, E-commerce Manager who arrived in 2022, the Montcellien hosiery maker has decided to redefine its communication strategy, particularly from a digital point of view.
To support him in this task, Perrin has called on the services of the communications agency Axôme .
Based in Saint-Etienne (42), it is recognized for its expertise in the areas of branding, digital strategy and e-commerce.
New brand platform
Manufacture Perrin was thus able to redefine the brand platform that will serve as its strategic base in the years to come around a vision consisting of "firmly defending exclusively French manufacturing" with the "spirit of resistance" that has characterized the company and its socks since its founding.
New logo for Manufacture Perrin
A new logo has also appeared. It features a distinctive half-cockade symbolizing the unwavering commitment to “exclusive French manufacturing.”
Redesigned web presence
Platform change
On September 17, the second phase of the project took place, with the launch of a new e-commerce site based on the Shopify CMS. This replaces the 3 separate brand sites that previously existed.
Wider assortment
This e-shop now offers the same breadth of product range as the largest physical stores in the Manufacture Perrin network.
The best selection of underwear and ready-to-wear Made in France
Manufacture-Perrin.com brings together all the “home” items from the brands: Perrin 1924 , Dagobert à l’envers and La Chaussette Française .
It also gives pride of place to items from brands sharing the same “Made in France” philosophy as Perrin.
You will also find the Berthe Aux Grands Pieds , Le Slip Français , Eminence , Ector and 1083 collections.
This merchant site aims to become a reference in the world of Made in France fashion.
