LA MANUFACTURE PERRIN: The next generation is assured!
The “made in France” label inspires new brands such as Bonne Maison, Berthe aux Grands Pieds and Mosaert.
There were five hundred of them in France fifty years ago. One hundred thirty years ago. They can now be counted on the fingers of one hand, but they are not giving up. Tricotage des Vosges, the largest of them, has been manufacturing Bleu Forêt socks in Vagney since 1994. With a turnover of 15 million euros, the family business of Jacques Marie and his son, Vincent, is growing in exports and diversifying into fine tights. It is focusing on its own brands. But it is the only one in this case. The others are opening their factories to an increasing number of brands, accessible high-end or technical, the only viable niches in a French market where 95% of socks sold are imported.
The industrialist Perrin, a hosier in Montceau-les-Mines, in Burgundy, since 1924, labeled Entreprise du patrimoine vivant (EPV), has thus developed his own brands: Perrin 1924 , Dagobert à l'envers , La Chaussette française . He produces as a subcontractor and thus reaches 4500 pairs per day. He has the capacity to climb to 6000.
For more information: http://www.lefigaro.fr/entrepreneur/2018/06/27/20012-20180627ARTFIG00068-la-chaussette-francaise-se-remonte-le-moral.php